It was only the Pierce Brosnan films from 1994 where the association switched from the Rolex Submariner to the Omega Seamaster. And there it has remained. Of course the move is entirely financially motivated. Something (dull) to do with advertising rights (Omega agreeing to “jointly promote their association with the films’ producers”, Wikipedia).
Nevertheless the Rolex Submariner remains an extremely popular watch, not only because of its association with James Bond, but also because it it’s another classic in the Rolex range which is built upon the same values of quality and reliability.
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